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Why We Buy Online: Paco Underhill’s Shopper Science Meets Modern UX

In today’s hyper-competitive digital landscape, businesses are increasingly turning to AI sales assistants to streamline customer interactions, boost conversions, and drive revenue. These tools leverage machine learning, natural language processing (NLP), and data analytics to mimic human-like interactions while operating at scale. But with countless options available, how do you choose the right one? Below, we break down the top five features to prioritize when selecting an AI sales assistant for your website, backed by industry insights and real-world applications.‍