Why Chatsi
Every shopper deserves a personal experience.
To be heard. To have your time respected. To get guidance that helps you choose with confidence.
This is what we’re building forA shopper’s question
“I’m just getting started. Do I really need the more expensive one?”
A conversation that listens
Let’s start with what you’ll use it for. What matters most to you?
Built around a human belief.
From Ken Garff, founder, and the team at Chatsi.
What’s missing online
More information doesn’t always mean more help.
Walk into a great store and someone asks what you’re looking for. They listen. They explain the differences. They help you find what makes sense for you.
Online, you can have dozens of tabs open and still be missing the answer that matters. Sometimes you just need someone to understand your situation and help you make sense of the options.
- “Will this fit my space?”
- “Is this right for a beginner?”
- “Is the upgrade worth it for me?”
What shoppers deserve
An experience built around you.
01 / Understanding
To be heard.
Your needs, preferences, and budget should guide the conversation.
02 / Respect
Your time matters.
Useful answers without unnecessary searching, sifting, or repeating yourself.
03 / Clarity
Guidance that fits.
Understand the differences and tradeoffs that matter to your situation.
04 / Confidence
Room to decide.
Help finding what’s right for you, at your own pace and without pressure.
What merchants deserve
Your expertise should be part of the experience.
You know who your products are for, what makes them different, and how to choose between them. That knowledge deserves to reach shoppers when they need it.
Every merchant deserves a way to offer personal guidance as their business grows.
What you know can help someone choose
- Who each product is right for.
- The details that make a difference.
- When an upgrade makes sense.
- When a simpler option is enough.
The people behind the purpose
Technology with a human reason.
We’re building Chatsi because we believe the care you find in a great store belongs online, too.
A shopper shouldn’t have to figure everything out alone. And a merchant’s knowledge shouldn’t stop at what fits on a product page.
Our purpose is to bring a merchant’s expertise into the conversation, helping shoppers feel understood and confident in what they choose.
Listen first. Make the choices clearer. Help people find what fits.
Real people. A shared purpose.
Chris Simpson
AI Architect
Zachary Korff
Sales Director
Ali Saboundji
AI Systems
Darine Amedjkouh
AI Engineer
Jared McQuarrie
Partnerships
Kosar Jaff
Chief Technical Advisor
Jeremy Sandstrom
Customer Experience
Curtis Douglas
Finance
Richard Navarro
Ecommerce Data
The future we believe in
Commerce that responds to people.
We’re building AI sales agents to connect what merchants know with what shoppers need to understand. A place to ask, explore, and receive guidance shaped around you.
Every shopper deserves a personal experience.
Every merchant deserves an AI sales agent.
Let’s make shopping more personal.
See how your expertise can become a better buying conversation.
See Chatsi in action