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Vertical Playbooks

Give every conversation the expertise your category demands.

Different products require different buying conversations. Chatsi Vertical Playbooks bring industry-specific questions, decision criteria, and recommendation approaches into guidance shaped around your brand and catalog.

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How it works

  1. Ask questions that matter in your category

    Use the details that shape a decision: vehicle fitment, clothing preferences, equipment experience, or gifting occasion. Help shoppers clarify the needs that change the recommendation.

  2. Explain the right tradeoffs

    Structure comparisons around how products are used. Connect technical or emotional considerations with the shopper’s goals, using merchant-approved knowledge.

  3. Improve approaches through learning

    Use privacy-conscious learning from interactions and outcomes to refine category guidance. Preserve each merchant’s brand, product facts, and commercial priorities as playbooks develop.

Example: one question, three playbooks

Which one should I get?

  • Automotive

    Chatsi asksWhich vehicle is it for? Year, make, and model.

  • Gifting

    Chatsi asksWho is it for, and what’s the occasion?

  • Equipment

    Chatsi asksWhat will you use it for, and how experienced are you?

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Frequently Asked
Questions

Questions about Chatsi? Our team’s ready to assist whenever you need support.

It organizes relevant questions, decision criteria, explanations, and recommendation approaches for a particular buying context.
Product knowledge explains what an item is. A playbook helps determine which questions to ask and how to guide the buying decision.
Yes. Category approaches work alongside the merchant’s own catalog, tone, and priorities rather than replacing them.

See how Chatsi fits your store.

Bring your catalog, customer questions, and goals. Let’s explore the right combination of Chatsi capabilities for your buying journey.

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